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11 April 2012

IBM Sets the Stage for the Next Era of Computing

Deep integration points to new ‘Scale-In’ approach to system design from IBM
Built-in ‘expertise’ makes new family of systems simple to run and manage
Gives enterprises the ability to change the economics of IT
Bangalore India -- IBM (NYSE:IBM) today announced a major step forward in a new, simpler era of computing with the introduction of a new category of "expert integrated systems". This new family is the first with built-in expertise based on IBM's decades of experience running IT operations for tens of thousands of clients in 170 countries.
IBM’s expert integrated systems family – PureSystems – is the result of $2 billion in R&D and acquisitions over four years, an unprecedented move by IBM to integrate all IT elements, both physical and virtual. The new systems family offers clients an alternative to today’s enterprise computing model, where multiple and disparate systems require significant resources to set up and maintain.
The prime challenge facing companies worldwide is the need to spend 70 percent or more of IT budgets on simple operations and maintenance, leaving little to invest in innovation. Two-thirds of corporate IT projects are delivered over budget and behind schedule, according to a recent study by IBM which also found that only one in five corporate IT departments are able to spend the majority of their IT budget on innovation.
Speaking on the occasion “Clients today want end results, faster time to value and the ability to innovate. IBM has literally embedded the technical know-how from thousands of client engagements, across dozens of industries and geographies,” said Alok Ohrie, Director, Systems and Technology Group, IBM India South Asia. “We have integrated our client experiences by design, not just through products, but every aspect of the client relationship now comes in-built. PureSystems is a seamless way of integrating hardware and software to instantly power-up your IT infrastructure, having to deal lesser with managing it.”
“With its new scale-in design and built-in expertise, PureSystems represents an important advance in the evolution of computing,” said Pradeep Nair, Director, Software Group IBM India/South Asia. “By tightening the connections between hardware and software, and adding incomparable software expertise, PureSystems is designed to help clients in India and global to free up time and money to focus on innovation that many businesses are unable to address due to ever rising costs and staffing needs in the traditional data center.”
With the introduction of the new PureSystems family, IBM is unveiling three major advances that point to a new era of computing technology that will allow businesses to slash the high costs and nagging complexity associated with managing information technology.
  • “Scale-In” System Design:  With PureSystems, IBM is introducing a new concept in system design that integrates the server, storage, and networking into a highly automated, simple-to-manage machine. Scale-in design provides for increased density – PureSystems can handle twice as many applications as today’s technology, doubling the computing power per square foot of data center space. For example, PureSystems can go from its single shipping crate to being up and running in one-third the time of today’s technology. It can cut in half the time and expense devoted to systems management, while it makes unplanned outages a thing of the past – slashing them 98%.
  • Patterns of Expertise:  For the first time, IBM is embedding unmatched technology and industry expertise through first-of-a-kind software that allows the systems to automatically handle basic, time-consuming tasks such as configuration, upgrades, and application requirements.
  • Cloud Ready integration:  Out of the box, all PureSystems family members are built for the cloud, enabling corporations to instantly create private, self-service cloud offerings that can scale up and down automatically.
Pricing and Availability
The first two models of the family - PureFlex System and PureApplication System - start shipping to customers this quarter. PureSystems support POWER processors and Intel processors and are priced starting at $100,000.
Credit-qualified clients that elect financing can see immediate benefits with PureSystems while deferring their first payment for 90 days.  Flexible financing options provided by IBM Global Financing make it simple for clients to acquire PureSystems, while enabling them to manage budgets more easily with predictable payments. IBM Global Asset Recovery Services can buy back servers, including those made by HP and Oracle, for clients migrating to IBM PureSystem. 
For more information, visit
Anjani More
Corporate Communications, IBM India/SA
+91 22 40589095
+91 9820158051
Raghavendra Ramesh (Raghu)
IBM Media Relations, Systems and Technology Group, ISA.

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