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    21 May 2012


    Agreement to Provide Fast-Growing Indian Bank with Consulting Services
    New Delhi : IBM (NYSE: IBM) today announced that it has been engaged by Axis Bank in a large project to provide more efficient customer care services to its customers. Axis Bank is a growing, leading Indian private sector bank, with more than 1,250 branches and 7,500 ATMs across the country. The bank provides solutions including checking accounts, loans, credit cards, investments, and insurance.

    IBM will consolidate and manage the contact center operations from the bank's existing 58 regional asset centers to a single mortgage contact center. The contact center will cater to inbound voice and email communications from bank customers. Axis Bank expects to benefit from additional potential revenue generated as a result of cross selling or up selling services or applications at the consolidated mortgage customer care center.

    "We evaluated various companies and found that IBM understood our requirements best and was able to demonstrate true value and a partnering approach that gave us the confidence to entrust this critical operation to them,” said Jairam Sridharan, senior vice president, Consumer Lending, Axis Bank. “We chose the IBM solution to consolidate our contact center operations because of the company's proven expertise and experience in this field and its commitment to a solution that maintains the right balance between quality of service and price.”

    "As one of the fastest growing banks in India, Axis Bank was looking to transform their customer care and back-office functions to global standards and found that the IBM team possessed the capability and experience to help them achieve this, said Anuj Kumar, director, Global Process Services, IBM India and South Asia. “IBM's position in the market helped us develop a strong relationship with the bank's decision makers and create a partnership based on mutual value."
    About Axis Bank
    Axis Bank is the third largest private sector bank in India. Axis Bank offers the entire spectrum of services to customer segments covering Large and Mid-Corporates, SME, Agriculture and Retail Businesses. With its 1622 branches (including extension counters) and over 10,000 ATMs across the country, the network of Axis Bank spreads across 1050 cities and towns, enabling the Bank to reach out to a large cross-section of customers with an array of products and services. The Bank also has overseas offices in Singapore, Hong Kong, Shanghai, Colombo, Dubai and Abu Dhabi.
    For more information on Axis Bank, please visit
    About IBM
    For more information on IBM, please visit
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    Juhie Gorwara
    IBM Media Relations
    Phone: 91-124-4635237
    Preeti Gupta
    IBM Media Relations
    Mobile: 91- 9901568510

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