Pushes boundaries of ultra slim and ultra fast to redefine personal computing
Delhi, India : Lenovo India announced the launch of the IdeaPad U310, U410 Ultrabook™ and IdeaCentre A720 all-in-one (AIO) PCs to mark a new era in incredibly thin, light and ultra-responsive computing devices. These sleek Lenovo machines represent the next generation in personal computing and will set the trend in offering consumers the perfect balance of style and powerful performance.
Through this launch, Lenovo aimsto redefine the computing space in a PC+ era and bring the best in class features to offer its customers a 3600 experience. These ultra machines bring the best of computing, entertainment and mobility features in a super-stylish form.
“As a global personal technology company, we will continue to set new standards and delight consumers by delivering thin, light, efficient products. Ultrabooks and AIOs are industry game changers that shift not only the way people think about laptop and AIO design, but also how much performance technology can be packed into such thin and light devices. The IdeaPad U Series Ultrabooks and AIOs embody the convergence of style and performance which are the perfect tools for consumers to manage every aspect of their digital lives,” said Amar Babu, Managing Director, Lenovo India.
Lenovo’s stellar performance at CES with 23 awards set the stage for the company to introduce leading edge products, to stay ahead of the game in the youth-dominated Indian PC market. The launch of Ultrabook and AIO series is a milestone as it demonstrates Lenovo’s commitment to PC+ era and future ready ‘DO’ machines.
Lenovo, India’s No. 1 PC vendor (according to the latest IDC/Asia Pacific Tracker Q1 CY 2012),is bullish on the consumer space and is aiming to become the most preferred PC brand among the youth. To achieve this, Lenovo is bringing in some of the best designed PCs, investing in building a powerful brand and offering robust retail experience with over 1000 exclusive retail stores today.
Lenovo’s highly successful FOR THOSE WHO DO positioning has helped it to make strong inroads in raising the brand’s equity with the youth across the length and breadth of the country. The signing of India’s no. 1 youth icon- Ranbir Kapoor as Lenovo’s brand ambassador will further help accelerate its youth appeal.
NEW PRODUCT SYNOPSIS:
IdeaPad U310, U410 Ultrabook™
Ultrabook devices combine the best features of traditional laptops with choices of powerful new third-generation Intel® Core™ processors, large storage capacity and richly resonant audio with the attractive features of tablets, like fast boot up, instant resume and prolonged battery life. With a book-inspired design, the Lenovo Ultrabook devices are crafted in a variety of tantalizing colors so today’s fashion-conscious consumers can personalize their style in Sapphire Blue and Graphite Grey.
The world’s slimmest 27” All-in-One(with just 25.4mm thickness), the IdeaCentre® A720 uniquely combines a frameless display supporting 10-point multi-touch for greater accuracy with a widely adjustable screen angle (from -5 to 90o) that allows comfortable use in any position. The Lenovo IdeaCentreA720 is powered by 3rd gen Intel® Core™ processor.
Lenovo (HKSE: 992) (ADR: LNVGY) is a $US30 billion personal technology company – and the second largest PC company in the world, serving customers in more than 160 countries. Dedicated to building exceptionally engineered PCs and mobile internet devices, Lenovo’s business is built on product innovation, a highly efficient global supply chain and strong strategic execution. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the Company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services. Its product lines include legendary Think-branded commercial PCs and Idea-branded consumer PCs, as well as servers, workstations, and a family of mobile internet devices, including tablets and smart phones. Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information, see www.lenovo.com.
Communications, Lenovo India
Ravindra Thapa/ Surabhi Patodia
Text 100 Public Relations
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