Focuses on building brand preference with Youth
Lenovo’s decision to sign on Ranbir as its brand ambassador comes shortly after it was announced the No 1 PC vendor in India (by IDC) and the largest exclusive PC retailer in the country.
Speaking on the occasion, Shailendra Katyal, Director- Marketing, Lenovo India said, “We want to play aggressively in the consumer space and become the most preferred PC brand among the Youth. Signing on Ranbir Kapoor is a strong step towards the evolution of the Lenovo brand and in line with our brand philosophy ‘For Those Who DO’. Lenovo’s products are known for its combination of style and performance and world class quality. Ranbir embodies an exemplary blend of both style and performance, making him the ideal choice for Lenovo. With his remarkable appeal to youngsters across the country, we are confident Ranbir will communicate our brand’s ‘DO’ attributes to our consumers effectively.”
Expressing his excitement, Ranbir said, “I have always been passionate about technology and I am really excited to be associated with a global technology brand like Lenovo which creates the most innovative performance machines. I believe great things come to those who challenge the present and I am proud to partner with Lenovo’s passion to empower DOERS and put technology in the hands of people who don’t just dream the extraordinary but actually make things happen”
Lenovo will launch a set of TV commercials starring the actor. The campaign will be on air between June 8 – 12, 2012.
Commenting on the campaign, Rajiv Rao, National Creative Director, Ogilvy & Mather said,“Lenovo has a terrific performer in its new range of machines. It’s also a leap in design. The campaign has been written to showcase the cutting-edge look and substance. Ranbir is one of the young and impressive stars in the country and he fits the values that we want the brand to stand for. The combination of the machine, the communication idea and Ranbir, will surely create a place above the rest for the Lenovo machines”
Lenovo (HKSE:992) 9ADR:LNVGY) is a $US21 billion personal technology company – and the second largest PC company in the world, serving customers in more than 160 countries. Dedicated to building exceptionally engineered PCs and mobile internet devices, Lenovo’s business is built on product innovation, a highly-efficient global supply chain and strong strategic execution. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services. Its product lines include legendary Think-branded commercial PCs and Idea-branded consumer PCs, as well as servers, workstations, and a family of mobile internet devices, including tablets and smart phones. Lenovo has major research centers in Yamato, Japan; Beijing, China; and Raleigh, North Carolina. For more information, see www.lenovo.com.
Communications, Lenovo India
Nedah Shah Savio / Surabhi Patodia
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