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09 August 2012

NEC Selected by PVR Cinemas as a Preferred Retail Solution Provider

Enhances focus on entertainment, F&B and gaming industry
Bangalore : NEC India Pvt. Ltd., a leading network and IT solutions provider, today announced the landmark customer win of PVR Cinemas, where NEC will provide its state-of-the-art retail solutions, including the latest “TWINPOS G Series” – 3700G2, G5 and G7 models at 12 locations in India, including PVR’s food courts, bowling alleys and multiplexes. In line with the strategy to increase focus on entertainment, F&B and the gaming businesses, this implementation will help PVR streamline its retail functions at a radically low total cost of ownership (TCO) through its exceptional serviceability, reliability and power conservation while enhancing the customer experience.
The “TWINPOS G Series” was developed based on the expertise acquired through years of successful deployment for leading global retail and service companies, and is designed to meet an ever expanding range of market needs. NEC’s retail solutions ensure powerful energy-efficient performance and quality at low power consumption, owing to reduced carbon emissions and energy saving capabilities. Its unique dual-interface allows multiple Point of Sale (POS) machine functions – one for billing and the other for advertising and promotional campaigns. Such cutting-edge technology and the proven performance of NEC’s retail solutions will enable PVR Cinemas to leverage the same retail infrastructure while maximizing its promotional marketing campaigns.
Mr. Jitender Verma, Chief Information Officer, PVR Ltd. said, “It has been a strategic decision to appoint NEC as retail solution partner for PVR Ltd. With NEC’s assistance, we strongly believe it will improve our service to customers and create a modern ambiance to our properties. We chose NEC because of their reputation, expertise and experience in supporting retail chain stores worldwide.”
Commenting on this achievement, Mr. Amit Bhatia, Head-Retail Solutions, NEC India said, “NEC has been a premier player in the retail technology domain globally and we are honored to be selected as a preferred vendor by the PVR Cinemas further validating our commitment and technological expertise in the sector.  With this win, we look forward to strengthening our foothold in the entertainment, gaming & F&B industry. These verticals hold immense potential in India and it is our endeavor to help brands adopt technology to enhance the customer experience like never before. We aim to double our market share in this space by the end of this financial year.”
With more than a hundred years of innovation and experience in the IT industry and over three decades of experience in the retail domain, NEC continuously strives to develop new technological innovations to empower retailers to optimize their retail operations with proactive strategies. It is this passion to provide high quality, robust, eco-friendly solutions, as well as a drive for constant innovation that resulted in NEC being the preferred technology partner for leading retailers in the supermarket, departmental store, food and beverage, and hospitality industries.
NEC supports approximately 53,000 locally- and globally-linked retail stores across various industries in Japan, the US, China, Southeast Asia and the Middle East, and remains as the leading retail solutions provider in Japan. NEC has a strong presence in the Indian retail market and is associated with well-known brands.
About PVR Ltd.
PVR is one of India’s leading premium film entertainment companies. The company pioneered the multiplex revolution in India by establishing the first multiplex cinema in 1997. PVR currently operates a cinema circuit consisting of 179 screens spread over 24 key cities in India. PVR also operates a film distribution business through its subsidiary, PVR Pictures, which is involved in distribution of Indian and international films across India. It also operates a bowling business PVR bluO Entertainment Ltd, in partnership with Major Cineplex Group, a leading provider of lifestyle entertainment in Thailand. bluO brings fashion bowling to Indian consumers, who have long aspired for lifestyle entertainment.
About NEC India Pvt. Ltd.
NEC India Pvt. Ltd. established in New Delhi, India, in August 2006, leverages on NEC's unique capabilities in integrating IT and networking technologies for a diverse customer base across governments, businesses, individuals and society in India. NEC India provides and develops solutions for Carrier Network, Unified Communications, Retail, Security and Surveillance Systems, IT and Multimedia Products to cater to the rapidly expanding Indian market.
About NEC Asia Pacific Pte Ltd (NEC APAC)
Singapore-based NEC Asia Pacific is the regional headquarters for NEC Corporation (HQ: Japan) in the Asia Pacific region (South and Southeast Asia, and Oceania). As a leading infocomm technology provider and systems integrator offering regional sales and services support and consultancy, NEC APAC develops solutions on carrier network, global identity, RFID, enterprise server, unified communications, multimedia display, and contact centre, as well as provides outsourcing and managed services.
To leverage on its technological expertise, NEC APAC has established regional competency centres for public safety and display solutions to expand its capabilities and expertise to support businesses in the Asia Pacific region.
In line with the NEC Group Vision to realize an information society friendly to humans and the earth, NEC embarks on corporate social responsibilities initiatives to support the Nature (environment), Education and Community. For more information, please visit www.nec.com.sg.
NEC is a registered trademark of NEC Corporation. All Rights Reserved. Other product or service marks mentioned herein are the trademarks of their respective owners. ©2012 NEC Corporation.
About NEC Corporation
NEC Corporation is a leader in the integration of IT and network technologies that benefit businesses and people around the world. By providing a combination of products and solutions that cross utilize the company’s experience and global resources, NEC’s advanced technologies meet the complex and ever-changing needs of its customers. NEC brings more than 100 years of expertise in technological innovation to empower people, businesses and society.  For more information, visit NEC at http://www.nec.com. 

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