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03 February 2012

Rice Communications Kicks Off 2012 with Buddy Media Partnership, Strengthens Digital Media Practice

Singapore – Buddy Media, the social enterprise software of choice for eight of the world’s top ten global advertisers, announced the appointment of Singapore-based Rice Communications as its PR partner for stakeholder outreach in the Asia Pacific region, supporting  programmes in Singapore, Malaysia, India, Indonesia, the Philippines and Thailand.
“Asia is a dynamic social media market and key to Buddy Media’s growth plans,” said Joe Ciarallo, Vice President for Communications, Buddy Media. “We see a strong demand for strategic initiatives among brands as they engage with their customers through social networks. Rice’s wealth of experience in digital media makes it a strategic partner to support Buddy Media’s outreach in the region.”
Buddy Media recently reported record growth in 2011, fuelled by signing up over 300 customers that include some of the most recognizable global brands such as Citibank, IBM, and Volvo among others.  To meet global demand, Buddy Media has opened new offices in London, San Francisco besides Singapore, and has doubled its workforce from over 100 employees in January last year to 225.
“Social engagement is considered a critical cornerstone in customer engagement today. Brands and their agency partners need to manage multiple touch points seamlessly, which is exceptionally hard keeping in mind the cultural mosaic that is Asia,” said Sonya Madeira, Managing Partner at Rice Communications. “Buddy Media is uniquely positioned to deliver results to global brands with its full suite of social marketing solutions and we are delighted to be chosen as its partner in this region.” 
“We are excited about contributing to build Buddy Media’s brand equity and presence in the region. As digital marketing continues to pick up pace, this partnership bolsters Rice’s growing digital media practice and client portfolio,” added Madeira. 
Rice Communications has carved a niche in strategic communications for companies interested in targeting brands and agencies across Asia Pacific’s diverse markets. With key clients such as the Mobile Marketing Association, InMobi, Out There Media, Interactive Advertising Bureau, e-Dialog, BluGrapes and others, Rice continues to strengthen its status as a strategic communications partner.  Rice has also managed media outreach for regional events such as Festival of Media Asia 2011 and the Mobile Marketing Association Forum Asia Pacific since 2009.
About Buddy Media
Buddy Media is the social enterprise software of choice for eight of the world's top ten global advertisers, empowering them to build and maintain relationships with their consumers in a connections-based world.  The Buddy Media social marketing suite helps brands build powerful connections globally with its scalable, secure architecture and data-driven customer insights from initial point of contact through point of purchase. Buddy Media is the most awards winning social enterprise software company, winning the prestigious TechCrunch “Crunchie” Award for Best Enterprise application, named to the Advertising Age 2011 "Digital A-list," and CEO and Founder Michael Lazerow was selected as 2011 New York Entrepreneur of the Year® by Ernst and Young. For more information, visit 
About Rice Communications
Rice Communications was established in January 2009 to provide strategic, insightful and customized professional communications services. Based in Singapore, Rice caters to companies seeking to strengthen their profile across the Asia-Pacific region. With a zealous team of consultants, Rice is committed to raise the bar of the Asian PR and communications practice through value-oriented partnerships with clients, industry associates, suppliers, stakeholders and influencers, and the media. For more information, please visit:
Media contacts for Buddy Media:
Debbie Ho
Rice Communications
Tel: +65 6221 8322
Mbl: +65 8333 1160
Kwa Qian Hui
Rice Communications
Tel: + 65 6221 8322
Mbl: +65 8383 1906
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