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02 February 2012

redBus launches bus ticketing on mobile phones

Bangalore: redBus, the leading Bus Ticketing Company owned by Pilani Soft Labs, today announced the launch of bus ticketing on the mobile. Bus travelers will now have access to bus schedules, fares, seat layouts and the ability to book tickets on their phone. Payments can be made easily using debit cards, credit cards, net banking accounts as well as the cash on delivery facility.
redBus had launched the beta version of the mobile ticketing solution in late 2011. Since then there has been considerable usage of the mobile site and thousands of tickets have already been booked. Majority of the payments have been through cards followed by cash-on-delivery and net banking.
Phanindra Sama, CEO, redBus said “We have been a channel organization in that we want to cater to customers regardless of the channel used by him/her. Mobile shows signs of becoming a dominant channel and we want to enable bus travelers to be able to plan and book their tickets easily on the device. We have created a very easy-to-use and intuitive mobile site with all available payment options. I’m sure we’ll see increased adoption month-on-month.”
Mayank Bidawatka, Head-Internet and Mobile said “We have been optimistic about mobile as a channel. There are many used cases of internet on the mobile that well supplement that of internet on the PC. Many offices don’t allow internet access during certain hours. This channel will help those customers access a mobile optimized site during these times. Customers may want to view bus schedules / plan their travel on the go or while they are in transit. There are numbers from various sources that suggest a huge population of mobile only internet users too. These customers will derive great value from this product. With the usage of smart phones increasing, we see mobile as a channel having a great future.”
About Pilani Soft Labs Pvt. Ltd
Pilani Soft Labs Pvt Ltd owns 3 brands: redBus - the company’s bus ticketing brand; BOSS – the company’s SaaS product that is used by bus operators for their inventory management, and; SeatSeller – the company’s bus inventory distribution platform that is used by travel agents interested in selling bus tickets.
redBus retails bus tickets on the web (, through its call centers (394-12345) and through its partner outlets. It pioneered bus tickets aggregation and retailing through these channels in late 2006 and is the largest player in the market, having served more than 7 million passenger journeys. In its efforts to make bus travel easy, it has services such as paperless ticketing with its mTicket service, multiple seat comparison and pictures and videos of various bus types that aid travelers in planning their journeys better.
The company recently commenced reservation services for the Delhi Airport buses and plans to add airport bus services of other cities to its offering soon.
For more information, please contact;
Lakshmi Naidu
Shipali Poojary
Corporate Voice | Weber Shandwick
+91 99028 02855
+91 99640 26154
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