Tata DOCOMO Unveils ‘Video Ringtone’ Service for GSM Customers

Bangalore : Clutter breaking, first time in the industry, Tata DOCOMO, the unified telecom brand of Tata Teleservices Limited, today announced innovative VAS offering, Video Ringtone service for its GSM customers across circles. This service is a milestone in the category as this is the first time customers can set a video in a form of ringtone.
To avail this service, customer is required to register to the service by visiting http://tatadocomo.vringo.com on his/her phone’s mobile browser which will be their homepage for managing video ringtone collection. Once the customer has successfully registered to the service, they can immediately dig in and start searching for new video ringtones called as Vringos. Post registration, customers will see a series of Vringo categories to browse video ringtones. When they like a Vringo, they can just click and “download” the same.
Commenting on this service, Mr A P Sriram, Chief Operating Officer, Karnataka, Tata Teleservices Limited, said: “Video ringtone is definitely a zing thing that will entice our GSM customers instead of the standard audio Ringtone. Vringo is first ever service in Indian industry and the first with Tata DOCOMO. This innovative and exciting service will give our customers the freedom to choose a video from vast library and collection of videos available.”

Vringo service costs only Re 1/day (auto renewal) which includes access to Tata DOCOMO’s huge video ringtones library. Other than the daily subscription charge, customer will pay data charges for downloading videos from the portal as per his/her data plan. Vringo portal will allow users to download high quality videos from various genres like Bollywood, funny videos, devotional videos, popular television campaigns (ads), etc and set the same as their video ringtones.
About Tata Teleservices Limited
Tata Teleservices Limited is one of India’s leading private telecom service providers, having a pan-India presence across all of India’s 22 telecom Circles. The company offers integrated telecom solutions to its customers under the unified brand name Tata DOCOMO and operates its wireless networks on GSM, CDMA and 3G technology platforms. Tata Teleservices Limited, along with Tata Teleservices (Maharashtra) Limited, operates in more than 450,000 towns and villages across the country, serving over 85 million subscribers. After its collaboration with Japan’s NTT DOCOMO in November 2008, Tata Teleservices launched 2G GSM services under the Tata DOCOMO brand name in all the 18 telecom Circles where it received spectrum from the Government of India, in June 2009. Since then, the Company has established a strong brand connect for Tata DOCOMO in India and has been at the forefront of redefining the telecom experience in India, launching innovative products and services that have impacted Indian consumer lifestyles. TTL is the clear market leader in the enterprise space as well, and has market leadership in many product lines, such as mobile broadband with the photon family of wireless access devices. TTL’s bouquet of telephony services includes mobile services, wireless desktop phones, public booth telephony and wireline services.
For details, visit www.tatateleservices.com and www.tatadocomo.com.
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