Achieves 8% market penetration in 90 days
OnMobile Global Limited, a leading provider of telecom value-added services (VAS) has entered into an agreement with Unitel S.A., the largest mobile operator in Angola, to launch Ring Back Tones for Unitel’s subscribers in Africa. In a brief time span of just 90 days, the service increased drastically witnessing a penetration rate of 8%.
OnMobile Global deployed a Ring Back Tone platform for Unitel that allows users to set a song to replace the standard tone that is usually heard by callers while they wait for their call to be answered. OnMobile’s award winning RBT based products with their easy search, content discovery and single download options identified the subscribers’ inherent love for music and also offered an opportunity for them to personalize their mobile usage.
Miguel Martins, CEO and Board Member of Unitel, said “After achieving such penetration in the Angolan market, it became evident that the market is sophisticated enough to consume the innovative services that Unitel is capable to deliver. The partnership with OnMobile, together with Unitel’s deep knowledge of the local market needs, the RBT music service is now a case study.”
ArvindRao, CEO, Chairman & Co-founder, OnMobile said, “OnMobile is extremely pleased about the partnership with Unitel. The initial numbers and success achieved bear testimony to the immense potential of this venture. We are hoping that our ability to innovate in any market that we operate in combined with our cutting edge products will pave the way for enhancing our product portfolio and help introduce a wider range of products for Unitel subscribers.”
After witnessing the tremendous success of RBT, OnMobile also hopes to provide further RBT features, capitalizing on its highly advanced platforms to craft a personalized music service for Unitel subscribers. The music content services provided are be both local and international in flavor to appeal to all categories of subscribers and provide a variety of options that makes the user experience a highly enjoyable and customized one.
OnMobile [NSE:ONMOBILE] , headquartered in Bangalore, India, with services in 53 countries, is the leading Value Added Services [VAS] company for Mobile, Landline and Media Service Providers. OnMobile offers an innovative array of products in Mobile Entertainment, Search and Discovery, Data Services and Mobile Social Networking and is a leader in the VAS Managed Services industry. The products span a range of channels including SMS, Voice, Video, WAP, Web, USSD and On-Device Portals, enabling OnMobile’s 92 telecom and media customers to generate high revenues. With over 1200 employees worldwide, OnMobile has offices around the globe, including London, Paris, Silicon Valley, Miami and Seattle.
About Unitel, S.A.
Unitel is the largest telecommunications company and the leading mobile operator in Angola. With 7 million customers and coverage in all provinces in the country since 2002, Unitel, revolutionized the telecommunications market through quality and innovation of services which introduced, roaming and access to data on broadband (HSPA+).
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