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18 April 2012

Microsoft Introduces Value Added Distributors Program

-Appoints Avnet and Redington
India : Microsoft India today announced that it has appointed Avnet and Redington as its Value-Added Distributors in the country in a move aimed at creating an enhanced and superior level of service for partners and customers in the SMB space on the latest technologies. The Value-added distribution role is built on a unique business model with a specialized resource portfolio optimized for increasing adoption and market development of specialty solutions.
Under this tie-up, Avnet will provide complete solutions to Microsoft’s value added resellers for ‘Virtualization & Management and Identity & Security’ and Redington will cater for ‘Unified Communications, Security and Cloud Services’ and would reach out to all cities across India, adding reach and presence portfolio of Microsoft.
According to Rajiv Sodhi, Director, India SMB at Microsoft, “We are delighted to introduce our global Value Added Distributor program to the India market that aims to provide strong support for newer technologies and to offer value to our customers. Our partners, Avnet and Redington both have experience and expertise in the providing services and products for Virtualization, Unified Communications, Security and Cloud and we are confident that they will help us strengthen our support to customers specifically, in for small and mid-enterprises to capture increased market share.”   
Redington and Avnet will provide the distributors/channel partner with highly skilled technical support to offer deep expertise for world-class customer satisfaction. VADs will offer training, educate and help reseller understanding the customer requirements to deliver appropriate solutions, focusing on SMEs where requirements are specific.VAD will further offer post sales services to enhance the end-customers’ experience.
“Virtualization presents a growing opportunity for the channel community. Avnet provides our channel partners with the technology and resources needed to successfully address this market opportunity with its signature SolutionsPath™ methodology under VirtualPath™. With Microsoft’s inclusion our intent is to diversify and grow our Virtualization practice and in turn that of our channel partners’ thus accelerating their success. Microsoft's virtualization solutions aligns perfectly with our strategy for the Indian market and we look forward to adding value to our partners through this alliance”, said Naresh Desai, General Manager, Avnet India
“Redington is pleased to partner with Microsoft as a Cloud Development Partner & a Value Added Distributor; VAD Workloads include: Unified Communications, Identity & security; Redington has been a Microsoft partner for over 15 years in India  and  its engagement in Microsoft's VAD portfolio is a logical extension of the relationship. Redington will drive the VAD business through focused VARs; exploiting the huge opportunity available for the VARs to build the solution selling motion on Microsoft solutions by leveraging on the Redington’s resources; WE aim to be a one-stop shop for VARs to provide total solutions to their SMB & Mid-Market customers using the complementary products & solutions along with Microsoft offering,” says R Venkatesh, Head-Strategic Business Unit, Redington (India) Limited
Microsoft’s VAD program will enable resellers and service providers drive future growth while maintaining a profitable revenue stream by capitalizing on increasing demand and by being able to deliver enhanced technology solutions.
About Microsoft:
Founded in 1975, Microsoft (NASDAQ "MSFT") is the worldwide leader in software for personal and business computing. The company offers a wide range of products and services designed to empower people through great software - any time, any place and on any device. Microsoft Corporation (India) Private Ltd is a subsidiary of Microsoft Corporation, USA. It has had a presence in India since 1990 and currently has offices in nine cities - Ahmedabad, Bangalore, Chennai, Hyderabad, Kochi, Kolkata, Mumbai, New Delhi and Pune.
About Avnet Technology Solutions:
Avnet, Inc. (NYSE:AVT), a Fortune 500 company, is one of the largest distributors of electronic components, computer products and embedded technology serving customers in more than 70 countries worldwide. Avnet accelerates its partners' success by connecting the world's leading technology suppliers with a broad base of more than 100,000 customers by providing cost-effective, value-added services and solutions. For the fiscal year ended July 2, 2011, Avnet generated revenue of $26.5 billion. For more information, visit
As a global IT solutions distributor, Avnet Technology Solutions collaborates with its customers and suppliers to create and deliver services, software and hardware solutions that address the business needs of their end-user customers locally and around the world. For fiscal year 2011, the group served customers in more than 70 countries and generated US $11.5 billion in annual revenue. Avnet Technology Solutions ( is an operating group of Avnet, Inc
About Redington:
Redington provides end-to-end supply chain solutions for global brands in IT and Non-IT verticals in potential geographies of South Asia, Middle East and Africa. With a large distribution network and a market penetration of more than 22 countries, the Company is amongst the largest, supply chain solution providers to over 85 leading manufacturers of Information Technology, Telecom, Lifestyle and Consumer Electronics Products, worldwide. The Company also provides warranty and post warranty services. Supported by a wide and well-connected distribution network of more than 32,000 channel partners, team of trained and talented workforce and Automated Distribution Centres, Redington has drawn up plans to take its place amongst the key world class, supply chain solution providers. Redington’ s consolidated revenue for FY 2010-11 is Rs.17,478,08 Crore (over US$ 3.84 Billion). For more information on Redington, go to
For further press information, please contact:
Divya Khurana: +91 9810134892,
Akshay Brave: +91 9716745404,

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