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    13 December 2011

    MAXX Mobiles Expands Its ‘Big Battery’ Series With The Launch Of MAXX Primo

    MAXX Mobiles, one of India’s largest homegrown mobile phone companies, today announced the launch of a new multimedia feature phone, MAXX PRIMO (MX428), further expanding its “Big Battery Series”. MAXX Mobiles has four models as a part of the “Big Battery Series” that come with enhanced battery life and talk-time including the MAXX Hexa (MX155), MAXX Rave (MX182 & MX190), MAXX Buzz (MX188) and MAXX SUPER (MX424 & MX439).
     
    Commenting on the addition to the series, Ajjay Agarwal, Chairman & Managing Director, MAXX Group states, “The Big Battery phones are amongst the most popular models in MAXX’s current portfolio. MAXX’s latest addition to the Big Battery phones, MAXX Primo, is ‘primed’ to offer an unbeatable battery life. So, our users can enjoy not only an enhanced talk-time but also a better multimedia experience on-the-go, without the need of constant charging! And, in keeping with MAXX’s “value-for-money” philosophy, MAXX Primo is feature-rich and affordably priced.”
     
    With an 1800 mAh battery, the power packed MAXX PRIMO bar phone offers up to approximately 30 days of stand-by time. MAXX Primo features a 2.4” TFT screen, 1.3MP camera with flash and dual LED torch. The phone offers a bi-lingual keypad, supporting both English and Hindi languages.
     
    MAXX PRIMO MX428
    ·         1800 mAh Battery
    ·         2.4”TFT screen
    ·         King Movie player
    ·         Camera with Flash
    ·         Dual LED torch
    ·         Loud Speaker
     
    The phone also comes with the King Movie player that allows users to enjoy full length movies and videos by compressing the actual video size to 1/10th without compromising on quality. To enhance the music experience while watching movies, videos and listening to music, MAXX Primo is equipped with big speakers. The phone also includes MMS/GPRS and incorporates multiple other features such as FM Radio, MP3/WAV/AAC/ format support for audio and 3GPP/AVI/MP4 format support for video as well as sharing and connectivity functions such as Bluetooth and USB
     
    Priced at only Rs. 2499, MAXX also provides a free 4GB memory card preloaded with audio and video content and has an expandable memory of up to 8GB.
    MAXX Primo MX428 will be made available across India through MAXX Mobiles’ widespread distribution network. MAXX has its presence in about 40,000 retailers across India through its strong dealer distribution network supported by more than 500 after sales service centers. The modern retail outlets through which MAXX sells its brand of mobile phones and accessories include Planet M, Tata Croma, Hyper City, Star Bazar, Mobile & Gadgets, Indian Naval Canteen, Kings Electronics, Hotspot, Reliance Web World and NEXT electronics.
     
    About MAXX Group
    MAXX Group is a leading provider of India’s new-age mobile phones and accessories, serving a strong network of customers across the country. MAXX mobiles are indigenously re-engineered with a vision to revolutionize India’s need to communicate with technologically advanced mobile phones at an affordable cost. MAXX offers the latest & widest range of wireless products, accessories & after sales services to customers. A proven & strong customer support network, a comprehensive research, design and manufacturing strategy, builds MAXX’s position as an emerging leader in the space of mobile telephony & accessories. The brand “MAXX” has established a distinct identity because of quality products offered as well as various support services provided to its customers.
     
    For more information, contact:
    Perfect Relations
    Monika Jaisinghani: +91 98192 01217 |
    Joanne D’Souza: +91 98200 58257 |
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