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    20 June 2012

    LG extends Optimus smartphone line-up with the Launch of high-end Optimus 3D MAX and Optimus L7

    Style you can see, performance you can feel
    Bangalore :  LG Electronics, a leading mobile phone manufacturer, today announced the enhancement of the Optimus family with the launch of LG Optimus 3D MAX and Optimus L7 Smartphones. These beautifully designed, lightweight smartphones combine an unmatched viewing experience with incredible performance. Consumers no longer have to restrict themselves to the limited capabilities of an average smartphone, as the newly launched Optimus phones allow them to design their own smart lives.
    If you simply can’t get enough of 3D in the Cinema or in your swanky home theatre, LG Optimus 3D MAX is the answer that promises 3D on the go without glasses.  It has a 4.3-inch screen with WVGA resolution & NOVA Display. Specs include a Tri-dual 1.2Ghz OMAP4430 processor (Dual Core, Dual Channel & Dual Memory), 1GB of RAM, 8GB of internal storage with a microSD card slot, two 5 megapixel cameras, and a 1,520mAh battery. The phone runs on Android 2.3, Gingerbread and is 9.6mm thin.
    According to Mr. Soon Kwon, President South West Asia Region & MD LG India, “LG Optimus 3D MAX is a natural and powerful evolution of LG Optimus 3D. Building on the phenomenal success of the original Optimus 3D, we are proud to unveil this ultimate Smartphone. In 2012, we will take LG’s leadership in Speed, Screen and Content to a whole new level. With the Optimus 3D MAX, we want to set new standards of quality viewing and powerful performance on mobiles packed in a slim and modern design”.
    LG has also customized some of the software on the phone to take complete advantage of the glasses-less 3D capability. The 3D Converter takes 2D content of any available media (Videos, Pictures, Games) and converts them to 3D for your viewing pleasure. A 3D video editor is also included, allowing you to edit your video footage in 3D in realtime, and a 3D Hot Key allows you to quickly switch between 2D and 3D views.
    With Optimus 3D MAX, you’ll be able to push video content via MHL HDMI or wirelessly thanks to DLNA, at resolutions up to 1080p. 3D content shot using the phone can be pushed out to your TV using either method, provided its 3D ready.
    LG also unveiled its new Android 4.0 Ice Cream Sandwich running smartphone Optimus L7.

    The Optimus L7 smartphone belongs to a range of devices with LG’s Unique Design Philosophy – ‘ L-Style’.  
    L-Style’s design philosophy is comprised of five aesthetic elements: Modern Square Style for a comfortable grip, Floating mass technology for a slimmer look, Seamless layout for a more intuitive arrangement of keys, Harmonized design contrast utilizing metallic accents and sensuous Slim shape that naturally draws one’s attention.
    “Design is consistently an important factor for customers when choosing a mobile phone and with L-Style we’re going to go back to our roots as a company focused on products that fit into the lifestyle of customers. Building on the success of the LG Smartphones, we are proud to unveil the LG Optimus 3D Max & Optimus L7. Optimus series has been testimony to customers’ requirement and latest features makes it an award-winning range”   Mr. Soon Kwon emphasised.
    The LG Optimus L7 has a 4.3-inch display that supports WVGA (480x800) pixel resolution and comes with a 5-megapixel camera with LED Flash at the back and a 1.3 megapixel front facing camera. With mere 8.7 mm slim body, the LG Optimus L7 houses a single-core 1 GHz Qualcomm Snapdragon mobile processor. It comes loaded with 1 GB RAM and offers 4 GB onboard storage. This smartphone also features Bluetooth 3.0, WiFi and GPS sensors. The LG Optimus L7 also comes loaded with LG Mobile TV- an inbuilt application where users can view 50+ live TV Channels, Online Widget Support, on demand service and Free TV Viewing for 2 months from the date of activation. It would also be the first device to feature LG’s Optimus UI 3.0.
    These brilliant set of gadgets by LG are available in various stores across India. The LG Optimus 3D Max is priced at MOP of Rs.30, 500 /- and the LG Optimus L 7 is priced at MOP of Rs.19, 900 /-.
    About LG Electronics India Pvt. Ltd. 
    LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics, home appliances, IT hardware and mobile communications space. In India for a decade, LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry.
    LGEIL's manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune has the capacity to manufacture GSM Phones, Colour Televisions, Air Conditioners, LCD TVs, Washing Machines, Refrigerators, Monitors and Optical Disc Drives.
    For further information contact:
    Arem Mukim-
    Shubreet Sidhu-

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