||Beyond Display Luck seems to be running out in FY10 for LG, especially in the monitors’ market. Even though it continued to be the overall market leader, it was consistently losing market share. In fact in terms of units, in the JFM quarter it finally conceded the numero uno position to Samsung. The poor show resulted in a drop of more than 10% in LG’s annual market share. This should serve as a wakeup call for LG, as 50% of its revenues in FY10 still came from its monitor business. Incidentally, it was the B2B vertical, launched in FY09, with a special focus on the SMB segment wherein it plans to invest around Rs 200 crore by 2013. Incidentally in the first year of its inception, the B2B vertical contributed around 35% to overall revenues signing major deals with Le Meridian, India Habitat Center, etc. The ODD business, meanwhile. continued to flourish with LG reiterating its dominance occupying 50% of the market share. The DVD writer unit sale touched 3 mn; however the blue ray ODD business did not pick up as expected.