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    27 December 2011

    What’s Your New Year’s Resolution?

    Now is the time of year when many of us start to think about how the next year is going to be different to the last. And whether it is to spend more time with family, exercise more or learn new skill, the end of one year and the beginning of another definitely makes us think. If your New Year’s Resolution is to spend less time waiting for your PC, Intel has good news for you.
    2012 is being called the Year of the Ultrabook. In a nutshell, Ultrabooks are a new breed of device, inspired by Intel, which combine the best features of a PC in a package which is thinner, lighter and more responsive---all without breaking that that other popular resolution to ‘save more’. The good news is Intel has designed an industry-wide blueprint for Ultrabooks which mean, among other things, they are more zippy than the computer you are probably using right now. So switching to an Ultrabook will mean you’ll spend less time waiting for your PC to catch up with you in 2012.
    In order to carry the name, Ultrabooks, no matter then brand name they wear, must wake-up from deep sleep in less than seven seconds. Your current laptop probably takes up to a minute to do that. How they do it, well … do you really care? All that matters is that they do, right?
    Ultrabooks are powered by Intel Core processors, so they have the power of a full PC, but they use a special chip which only sips power, so your battery lasts longer and you can stay on the go, and use your notebook like it was intended, for longer. Ultrabooks also take advantage of a bright idea called Intel Turbo Boost technology. Just like the turbo in your car, this cleverly provides a short burst of computing power only when it’s needed, allowing the chip to conserve power when it is not.

    All three technologies are designed to make sure your Ultrabook is where you need it, when you need it. An Ultrabook can’t yet call your mother more often for you, or remind you not to have the second piece of chocolate---but two out of three New Year resolutions isn’t bad, right?
    How long do we spend waiting for our PCS?
    Let’s do the math. Your current PC may take a minute or more to wake up from deep sleep (aka Hibernate) first thing in the morning.  An Ultrabook takes less than seven seconds---every time. So an ultrabook could save you five minutes in a week, 20 minutes in month or four hours in a year---that’s half a work day!
    Hate to wait? Some stats:
    Intel researchers have labeled it Hourglass Syndrome. A study in the United States in 2010 found:
    • 8 out of 10 adults admitted to getting frustrated by having to wait for their electronic devices;
    • 62 per cent admitted to getting so frustrated they yelled at the device; and
    • more than one third said slow technology had caused then to miss out on something.
    About Intel
    Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices. Additional information about Intel is available at and
    CONTACTS:    Parekhit Bhattacharjee
    Eashwari Deshpande                          
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