| Company Profile: |
The Post-Moore Question With PC sales not accelerating, Intel’s India story needs some change in strategy there are two stories for Intel. Both of them global, but both far more relevant for the Indian market. One, its hold over the traditional PC processor market. Two, its quest for growth in new segments. Last year was extremely good for Intel if you consider the first story—not only did it grab market share from AMD, at one stage it seemed that in India, AMD would just give in completely. But it has miles to go if we consider the other story. India is a market which is adding more mobile phones in a month than it is adding PCs in a year. With an almost zero footprint in that market, any significant growth is not possible. Intel had pinned a lot of hope on WiMAX. While the jury is still out on that one, it seems LTE is snatching the game away from WiMAX in Indian wireless broadband. In terms of sales, we have taken three components to calculate revenues generated by Intel from India. The first—direct revenues of Intel India Pvt Ltd was about $700 mn. The second—grey markets accounted for another $150 mn. The rest came from OEM sales that happened outside India but the consumption was in India. Export revenues from its engineering center dropped marginally. One of the biggest launches, in India, was making available its Core i series of desktop and notebook processors to mainstream users. And from JFM FY10 most of the PCs shipped in India came along with Core i processors, marking a market shift to the latest Core series. The escalation of netbook adoption in India was one key revenue driver with vendors like Acer and ASUS aggressively driving Intel based Netbooks. On the server side, it is estimated that Intel machines in FY10 accounted for 87% in India and the rest came from AMD. Intel positioned Nehalem based Xeon’s for various segments and called it a compute intensive energy efficient chip. Intel collaborated with BSNL, Microsoft and HCL, and launched BharatPC to boost Internet penetration under the National Broadband Penetration Project . Intel, with its partners, also launched desktops which are embedded with WiMax technology. |
