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    21 December 2011

    India mobile phone sales (unit shipments) touch nearly 135 million units in the first 9 months of calendar year 2011

    3Q 2011 market shows a sequential growth of 12.5%
    Dual-SIM and Multi-SIM handsets account for over 50% of YTD shipments and 55.8% of quarterly shipments (3Q 2011) 
    Smartphones shipments touch 7.9 million units in first nine months, growing from 2.3 million in 1Q 2011 to over 3 million in 3Q 2011
    The overall India mobile handsets market recorded aggregated shipments of 47 million units during the July-August-September 2011 quarter, thereby registering a 12.5% sequential growth on account of large number of new launches and higher than usual shipments by vendors. This was reported in theIndiaMonthlyMobileHandsets Market Review, September 2011 released today by premier Technology Entrepreneurship, Healthcare Intelligence firm CyberMedia Research.
    Total mobile handset shipments during the first nine months of calendar year 2011 touched 135 million units, as the market first dipped during the April-May-June 2011 quarter and then recovered in the quarter July-August-September 2011.
    Table 1A. India Monthly Mobile Handset Shipments (millions of units) and Growth Trends (%) by Device Type: July-August-September 2011*
    Table 1B.IndiaMonthlyMobileHandsets Market: Number of New Models Launched in
    July-August-September 2011*
    In the overallIndiamobile handsets market, Nokia retained leadership position with 30% share in terms of sales (unit shipments), followed by Samsung at second position with 11.6%, during the month of September 2011.
    Dual-SIM and Multi-SIM Handsets
    On average the proportion of dual-SIM and multi-SIM handsets were 55.8% of total mobile handset shipments in the country in the July-August-September 2011 quarter. Nokia, a late entrant to the multi-SIM device category, made up by having as many as five models on offer by September 2011.
    Growth of Smartphones
    Smartphone shipments touched 7.9 million units in first nine months of calendar year 2011. During the month of September alone smartphones sales (unit shipments) crossed 1 million units.
    Table 2. India Monthly Mobile Handsets Market: Shares of leading Vendors in Smartphone during September 2011*
    "Smartphones are witnessing an increased adoption in the India market; not only amongst business executives but also among the youth as such devices offer superior usability, entertainment and functional capabilities”, stated Naveen Mishra, Lead Analyst, CyberMedia Research Telecoms Practice.
    “In the coming months the India smartphones market is expected to become even more crowded as more vendors, particularly those from India and China, look to add these devices to their portfolio”, stated Tarun Pathak, Analyst, Monthly Mobile Phones Market Review Program, CyberMedia Research Telecoms Practice.
    Notes for Editors
    1)          CyberMedia Research,Indiauses the term “shipments” to describe the number of handsets leaving the factory premises for OEM sales or stocking by distributors and retailers. For the convenience of media, the term shipments has been replaced by 'sales' in the press release, but this reflects the market size in terms of units of mobile handsets and not their absolute value. In the case of handsets imported into the country it represents the number leaving the first warehouse to OEMs, distributors and retailers. CyberMedia Research does not track the number of handsets brought on their person by individual passengers landing on Indian soil from overseas destinations or ‘grey market’ handsets. These are, therefore, not part of the CyberMedia Research numbers reported here.
    2)          CyberMedia Research,Indiatracks shipments of mobile handsets on a monthly basis. However, as per convention, the market size is reported on a calendar quarter basis; this is an aggregated number for the three calendar months in the quarter to which the press release refers.
    – ENDS –
    About CyberMedia Research
    A part of CyberMedia,South Asia’s largest specialty publisher, CyberMedia Research (CMR) has been a front runner in market research, consulting and advisory services since 1986.
    CMR offers research and consulting services – insights, market intelligence, market sizing, ecosystem mapping and go-to-market services – covering the Information Technology, ITeS, Semiconductor & Electronics, Telecommunications, Government, SMB & Entrepreneurship, Smart Infrastructure, Energy and Healthcare & Life Sciences verticals.
    Cyber Media Research Ltd., an ISO 9001: 2008 company, is a member of ESOMAR ( and the Market Research Society of India (
    CMR's core value proposition encompasses a rich portfolio of syndicated reports and custom research capabilities across multiple industries, markets and geographies.
    For more details, please visit or
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