According to CyberMedia Research, about 475,000 units of media tablets were sold inIndia in CY 2011.
Naveen Mishra, Lead Telecoms Analyst, CyberMedia Research, says, "In India the media tablet has very quickly metamorphosed from being a 'premium' or 'luxury' product for the select few, to one that has appeal to a wide range of customer segments such as business executives, advertising and media professionals and students to name a few. TheIndia market has become very competitive in the five quarters since 4Q 2010, when the first tablet model was introduced in the country by Samsung."
"Going forward, with the launch of new, competitively priced models from vendors such as Intex and Micromax, CyberMedia Research expects bigger marketing spends to popularize the media tablet form factor as well as signal brand strength by leading players.
“The competition is expected to intensify further with new vendors launching their products during 2012. Currently, individuals as well as enterprises are experimenting with the media tablet platform for various use cases. In a short span of time, the market has already seen 'verticalized' product offerings and during 2012 this will become an even stronger trend. For now, Education seems to be the vertical with highest priority of adoption and a large number of models are positioned at this segment.
“However, a word of caution here, success in adoption of media tablets will largely depend on product performance and availability of relevant content and applications, as well as affordable and widespread 3G services."
To read more about CyberMedia Research please visit www.cmrindia.com
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