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    27 December 2011

    Canvas M launches 'Saral Rozgar' in collaboration with TATA DOCOMO

    Unique initiative to provide flexible and end-to-end solution for ‘skilled/semi-skilled/Blue Collar’ workforce
    Canvas M Technologies, Tech Mahindra’s VAS subsidiary and part of the US$ 14.4 Billion Mahindra Group,  today announced the launch of its unique service “Saral Rozgar” with Tata DOCOMO, the unified brand of Tata Teleservices Limited, a leading telecommunications carrier to launch a unique job portal service called Saral ROZGAR. Taking the first movers advantage Tata DOCOMO will be the first operator to offer this service pan India.
    “Saral Rozgar”, is a first of its kind mobile VAS solution from CanvasM targeted at providing utility based services to bottom of the pyramid , the blue-collar job segment. Using this service, a blue collar job hunter (like driver, maid, supervisor, plumber, electrician, salesman etc.) will be able to create resumes and apply for jobs through their mobile handsets over a simple human assisted voice call by dailing a short code 541410 using their TATA DOCOMO number. On the other hand the service lets a Job Provider access this huge pool of registered Job seekers over WEB ( or voice & employ a blue collar job worker matching their requirement & criteria. The service also enables both the parties to seamlessly connect with each other by simple click of button on mobile. The service will also enable the vast rural population willing to work in cities to register themselves from their phones & applying for the jobs at their convenience also helping the prospective employers to get better depth and width of talent.

    The charges to access this service is priced very economically, Tata DOCOMO subscribers will only pay Rs 10 for 10 days with 25 free minutes of free browsing. A top up option of Rs 5 for 12 minutes can also be availed.
    There are more than one hundred categories of job seekers available under this service, which can enjoy the benefits of low cost service; location based opportunity matching; direct interface with job providers through the media that they understand. Saral Rozgar won a  National Award for "Excellence in Innovation with Rural Telecom Focus” at the 5th National Telecom Awards 2011 held on the occasion of World Telecom Day on May 17, 2011.

    On the occasion of the launch, Mr Jagdish Mitra, Chief Executive Officer, CanvasM, said “As part of CanvasM’s focus on minimizing the digital divide, we have developed India’s first such   platform   which combines the features of internet like service on  a voice platform, therefore enabling the customer to use search , discovery and  market place.  As part of that platform, we are launching the first ever job market place service for blue collar workers. With mobile VAS providing huge opportunities across sectors and projected to pace up further, we are confident that with this service, both job-seekers and job-providers will be able to explore the opportunities and benefit out of this unique service solution.”

    Mr. GurinderSingh Sandhu, Head Marketing, Tata Teleservices Limited said “We have partnered with CanvasM to offer job related services to blue collared job seekers. ‘Saral Rozgar” will provide a huge opportunity for the blue collared workforce in the country to access thousands of job postings with a click from their mobile.”

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    About CanvasM:
    Founded in 2006, Tech Mahindra’s specialized VAS unit CanvasM focuses on providing solutions that enable consumers and enterprises to take advantage of the mobile ecosystem. CanvasM is among the top ten players in the mobile VAS space, developing and deploying VAS solutions, applications and platforms for organizations across the globe. It specializes in end-to-end enabling of solutions with managed services which bring together content, technology and device expertise to ensure an enhanced digital experience to the customers of Telecom operators, media houses and enterprises. For further information, visit

    About TechMahindra
    Tech Mahindra is a leading provider of solutions and services to the telecommunications industry with a majority stake owned by Mahindra & Mahindra Limited, in partnership with British Telecommunications plc. Tech Mahindra's capabilities spread across a broad spectrum, including Business Support Systems (BSS), Operations Support Systems (OSS), Network Design & Engineering, Next Generation Networks, Mobility Solutions, Security consulting and Testing. The solutions portfolio includes Consulting, Application Development & Management, Network Services, Solution Integration, Product Engineering, Infrastructure Managed Services, Remote Infrastructure Management and BSG (comprises BPO, Services and Consulting). Tech Mahindra serves telecom service providers, equipment manufacturers, software vendors and systems integrators worldwide and their proven delivery models, distinctive IT skills and decades of domain expertise enable clients to maximize returns on their IT investment. Tech Mahindra registered revenue of USD 1,126.6 million in the year ended March 31, 2011 and is ably supported by 43,500 professionals who provide a unique blend of culture, domain expertise and in-depth technology skill-sets.

    Tech Mahindra has successfully implemented more than 16 Greenfield Operations globally and has been involved in about 8 transformation programs of incumbent telecom operators.

    A SEI-CMMi Level 5 organization, Tech Mahindra's development centers are ISO 9001:2008 and BS7799 certified. Tech Mahindra has principal offices in the UK, United States, Germany, UAE, Egypt, Singapore, India, Thailand, Taiwan, Malaysia, Philippines, Canada and Australia. Tech Mahindra Ltd is part of the US $14.4 billion Mahindra Group, a global industrial federation of companies and one of the top 10 business houses based in India. The Group's interests span automotive products, aviation, components, farm equipment, financial services, hospitality, information technology, logistics, real estate and retail.
    About Tata Teleservices Limited
    Tata Teleservices Limited is one of India’s leading private telecom service providers, having a pan-India presence across all of India’s 22 telecom Circles. The company offers integrated telecom solutions to its customers under the unified brand name Tata DOCOMO and operates its wireless networks on GSM, CDMA and 3G technology platforms. Tata Teleservices Limited, along with Tata Teleservices (Maharashtra) Limited, operates in more than 450,000 towns and villages across the country, serving over 90 million subscribers. After its collaboration with Japan’s NTT DOCOMO in November 2008, Tata Teleservices launched 2G GSM services under the Tata DOCOMO brand name in all the 18 telecom Circles where it received spectrum from the Government of India, in June 2009. Since then, the Company has established a strong brand connect for Tata DOCOMO in India and has been at the forefront of redefining the telecom experience in India, launching innovative products and services that have impacted Indian consumer lifestyles. TTL is the clear market leader in the enterprise space as well, and has market leadership in many product lines, such as mobile broadband with the Photon family of wireless access devices. The company has also launched GSM services under the brand name T24, in partnership with Indian retail giant Future Group. TTL’s bouquet of telephony services includes mobile services, wireless desktop phones, public booth telephony and wireline services.
    For details, visit and
    Media Contact:
    Ms. Manisha Dubey
    CanvasM Technologies Ltd.
    + 91 9810904399
    Media Contact:
    Tata Teleservices Limited
    Shefali Jhaveri
    +91 9223542427
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