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    05 September 2011

    IMImobile breaks the language barrier with My SMS

     Launches revolutionary application for any language on any mobile

    IMImobile, a next-generation end-to-end enabler of Mobile Value Added Services for Mobile Operators, Media Companies and Enterprises announces the launch of a unique service, My SMS which breaks the language barrier in India. ‘My SMS’ application from IMImobile will empower the users to access content in their local language, a challenge which has been faced by the whole telecom ecosystem for a long time in India.
    With over 1.21 billion people, India witnessed the remarkable telecom revolution which helped increase mobile penetration. However, the huge diversity, with more than one thousand dialects and 29 spoken languages, has created a communication barrier where operators find it hard to information enable their entire user base. This has also resulted in less than optimal uptakes of SMS based services. The barrier is further stretched with the literacy level of 74% which is still below the world average of 84%. Also most devices today are inherently incapable of rendering Indic language content on their screens.
     My SMS is an SMS based application which allows user to request SMS services in their native language and get messages in requested language on demand. My SMS is an application which allows a user to receive SMS in his very own language irrespective of the make of his handset. This application will overcome one of the major limitations of SMS and will increase the overall penetration of P2A SMS. The benefit of this application is, it can be provided as a white-label application for Telecom Operators, Media Companies, Device Manufacturers and Enterprises.   
    Vishwanath Alluri, Founder & CEO, IMImobile, speaking on this launch says, “through My SMS we plan to break the language barrier which has been a huge roadblock for the penetration of the telecom revolution. We want to empower users especially in the rural areas to enjoy the benefits of this revolution in their own language. IMImobile has always been focused towards creating innovative services to empower rural India and help bridge the digital divide. My SMS application can be provided as a white-label application also for telecom operators, device manufacturers, media companies & enterprises. This is the next step towards our Rural Approach after our highly appreciated Cell Shakti service. We plan to bring in more such innovations to help the operators reach the potential user base with maximum satisfaction.”
    To start with this service is available in 8 major languages, English, Hindi, Telegu, Tamil, Malayalam, Gujarati, Marathi and Bangla. The USP of this service is its easy scalability of the application which allows many more languages to be added. This application is very easy to use as it does not require any keyword or short code. Its easy backend integration allows easy addition and deletion of categories making the service more dynamic and also the menu can be customized according to operator’s requirement or based on some festivals or events.
    Notes to the Editors:
    About IMImobile
    IMImobile is a pioneer in the mobile data space offering a rich portfolio of managed services for mobile operators, media companies and enterprises.
    The industry leading DaVinci Evolved Service Platform™ powers a wide range of services created, delivered and managed by IMImobile including: social aggregation, contact management, mobile advertising, mobile marketing, messaging, storefronts, ring back tones and digital music services.
    These services are enabled through robust technology platforms including carrier grade messaging platforms and gateways, voice platforms, content management and 3rd party application aggregation systems. IMImobile’s modular product portfolio delivers a ‘connected experience across consumers’ digital lives.
    With recent 100 per cent acquisition of UK mobile content and services company WIN Plc, IMImobile has now over 600 employees and a global presence across Asia, Europe, Latin America, Middle East and Africa. The company hosts its technology platforms and services in data centers worldwide and currently enables 71 operator and blue-chip enterprise customers in 59 countries around the world generating 40 million billing transactions every month and reaching over 780 million subscribers worldwide.
    For more information
    Adfactors PR
    Sumeet Saurabh
    +91 9711306639
    For further information please contact:
    Jayadev K
    +91 40 2355 5945 - Ext: 147
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