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16 August 2012

Zoho Launches Zoho Campaigns

Targets Email and Social Media Marketing with tight CRM Integration
  • Zoho Campaigns boasts powerful marketing features to reach and engage customers
  • Zoho Campaigns offers tight bi-directional integration with Zoho CRM
  • Video tour of Zoho Campaigns is available at - Zoho Campaigns
India, Bangalore : Zoho today announced the immediate availability of Zoho Campaigns, it’s easy-to-use application to reach and engage customers and prospects wherever they are through email, Twitter, Facebook and more. Highlighted by rich email and social campaign functionality, Zoho Campaigns features very tight integration with Zoho CRM, the on-demand CRM software, recently named 2012 CRM Market Leader for Small and Mid-sized Businesses by CRM Magazine, beating the likes of Microsoft and NetSuite. With the combination of Zoho Campaigns, Zoho CRM and Zoho Support, Zoho now offers a suite of integrated applications to drive more sales and better service and satisfaction.
Inside Zoho Campaigns
Zoho Campaigns offers all the important features like mass emails, templates, real-time analytics, reports and more.
  • Email campaigns – Users can easily create and schedule email campaigns to reach and engage their customers and prospects. Detailed, real-time reports are generated to track opens, clicks, bounce backs, unsubscribes and more. Additional options are available to send A/B test campaigns, chain campaigns etc.
  • Social campaigns – Users can also reach their customers through social channels - Facebook, Twitter and LinkedIn. Social stats reveal information such as the number of Likes, Comments, Shares, Tweets and re-tweets.
  • Zoho CRM integration – With built-in CRM integration, CRM Contacts & Leads can easily be synchronized with Zoho Campaigns mailing lists. The campaign information is also synchronized with Zoho CRM allowing you to view the campaign details in the context of the customer, in CRM. 
Commenting on the integration, Raju Vegesna, Zoho Evangelist, said, “Today, customers need to spend a lot of time and effort integrating different applications they use for sales automation, email marketing and customer support. Even then, they still don't get a tightly-integrated system. With the bi-directional integration between Zoho Campaigns and Zoho CRM, lists remain up-to-date, and sales representatives can now see how customers acted on previous email marketing campaigns, right from within their CRM.”
Zoho Campaigns is also integrated with Google Apps and is available from Google Apps Marketplace, where users can synchronize contacts from Google Contacts. Users can also use a Google Drive document for the campaign content and send it out using Zoho Campaigns. With this integration, Zoho continues to be the largest software provider for Google Apps.
Zoho Campaigns can also be used with other CRM applications. Users can import contacts from any source and send email campaigns. Zoho Campaigns also offers open APIs to allow users get their data in and out of the service.
Pricing and Availability
Zoho Campaigns is available immediately in Subscription Editions and Per Use Editions. Subscription Editions are designed for users who regularly send email campaigns, and prices start at $5 per month for up to 500 subscribers and unlimited emails. Per Use Editions are for users sending email campaigns infrequently or on an ad hoc basis, and prices start at $6 for up to 250 emails. A Free Edition is also available that allows users to add up to 500 contacts and send out 2,500 emails per month.
About Zoho
Zoho is a comprehensive suite of award-winning online productivity, collaboration and business applications for businesses of all sizes. Over six million users rely on Zoho for their Business, Productivity & Collaboration needs. Zoho's online products range from CRM to Mail, Office Suite, Project Management, Invoicing, Web conferencing and more. Customers use Zoho's products to run their business processes, manage their information and be more productive while at the office or on the go.

Zoho is a division of Zoho Corp., a privately-held and profitable company, with offices in Pleasanton, Austin, New Jersey, Chennai, Singapore, Tokyo and Beijing. Zoho Corp. serves the technology needs of millions of customers worldwide. For more information about Zoho Corp., please visit 
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