Exclusive partnership for end-to-end digital and broadcast rights on mobile devices worldwide
New Delhi, India – Seven3Rockers Technologies Pvt Ltd, a new age mobile VAS company with a vision to transition consumers from Mobile VAS to Mobile Media today announced its a major win with Celebrity Cricket League (CCL) for worldwide digital and broadcast rights. This exclusive worldwide rights partnership redefines the traditional outreach model with a focus on the needs of large screen mobile device users. The collaboration is set to enhance brand CCL through innovations by Seven3Rockers’ global converged mobility platform.
Seven3Rockers, the next generation converged mobility services already has the digital rights to numerous celebrities, sporting and entertainment properties. The media consumption appetite and requirement from a mobile phone have evolved with the progression in screen sizes from 1 inch to the current 5 inch screen. Seven3Rockers is designed to provide exceptional experience on mobile screens averaging 3 inch. Mobile media consumption promises to be even more engaging and rich on tablet PCs with 7 inch and larger screen sizes.
Commenting on the partnership Mr. Vishnu Vardhan Induri, Founder and Managing Director, Celebrity Cricket League said, “The mobile media consumption habits of users is undergoing a radical change and the tie-up will Seven3Rockers will enable us to extend the CCL engagement with its fans across the world and leapfrog to a new level with multiple innovative services provided by Seven3Rockers. Celebrity Cricket League realizes the potential in this genre of services of Seven3Rockers and hence through this partnership we want to strengthen our reach across the globe. "
Excited about the partnership, an avid entrepreneur and innovator Jatin Ahluwalia, Founder, Seven3Rockers said, “Youth today have completely adopted the mobile culture and their growing appetite for engaging sports and films content is already huge. Understanding this strong and near fanatic fan following, we decided to partner with Celebrity Cricket League to transport the Indian film and cricket fans to the high they desire. With our innovative technology and worldwide presence, CCL will reach audiences globally through services on Voice, Video, SMS, USSD, IVR, WAP & 3G platforms.”
The CCL, Celebrity Cricket League, which has become a rage across the nation is bigger and better in its second edition. The unique format combines the cricketing and glamour quotient of teams from different regional film industries. Being played between 6 teams, the current season of CCL took off on January 13th in Sharjah.
About Celebrity Cricket League:
Celebrity Cricket League (CCL) is a cricket tournament featuring stars of the Film industries of India competing as cricket teams. Its first season took place in 2011 and in January 2012 its second season commenced in Sharjah. The television ratings for these matches are high compared to international cricket matches, due to the participation of well known superstars. In the 2012 tournament there are six teams participating; Mumbai Heroes (Bollywood), Telugu Warriors (Tollywood), Chennai Rhinos (Kollywood), Karnataka Bulldozers (Sandalwood), Bengal Tigers (Tollywood Bangla) and Kerala Strikers (Mollywood). The 2012 tournament commenced on January 13 in Sharjah and ends with the final on 12 February in Hyderabad.
Seven3Rockers Technologies Pvt Ltd, a new age mobile VAS company with a vision to transition from audiences from Mobile VAS to Mobile Media. A team of Rockers with the readiness to deliver an outstanding user experience to the 3 inch to 7 inch device, got together and converged towards users of Seven and Three inch devices… !!! The 'Rockers' symbolizes the spirit of teaming together with our promise of high performance delivery and our pursuit towards the next level of innovation and value addition…building “Seven3Rockers”.
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