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24 January 2012

American Megatrends India launches SafeTrends 2.0

…Continuous Data Protection (CDP) software for Windows® environments;
ideal for SMBs
India, Mumbai: American Megatrends India, a high-end technology player focused on Embedded, Storage and Telematics Solutions, and a wholly owned subsidiary of American Megatrends Inc., USA (AMI USA), today announced the launch of SafeTrends 2.0.SafeTrends 2.0 is a breakthrough Continuous Data Protection (CDP) software suite for Windows® environments that offers complete protection of valuable digital media. SafeTrends 2.0 is an ideal data backup solution for SMBs and SOHOs running Windows®-based desktops and laptops.
SafeTrends 2.0 employs a variety of innovations to backup and restore important data, by continually monitoring changes in selected files, and backing them up on one or more selected locations (local machine, local area network, corporate intranet, Internet/cloud). With both local and remote backup options, SafeTrends 2.0 provides users the flexibility to choose what data they want to save, and the time and storage location for the same. One can also specify how many versions of a specific file or folder need to be saved. Consequently, SafeTrends 2.0 features the events log to review the activity and fine-tune the performance of a particular project.
A highlight is that SafeTrends 2.0 includes powerful data reduction techniques such as a sliding window data deduplication and data compression to ensure that backup capacities are optimized. While doing backup over a network, data is encrypted to ensure safe and quick transmission. Subscribers to cloud storage services such as Amazon S3 can connect to cloud accounts and use these data stores as a designated location for SafeTrends 2.0 backup.
New feature
This version of SafeTrends features the key technology of open file backup. Certain files such as MS Outlook mail box stores (*.pst) and SQL Server databases (*.mdf/*.ldf) are always kept open by their respective applications and cannot be backed up using traditional mechanisms until the applications are stopped. SafeTrends 2.0 leverages the power of Microsoft Virtual Shadow Copy (VSS) technology to schedule and create backups for open files such as emails and databases which hold vast amounts of business-critical data.
Continuous, Trickle, and Scheduled protection of data
According to their data needs, users of SafeTrends 2.0 can select Continuous, Trickle, or Scheduled protection of data. In Continuous Protection mode, SafeTrends 2.0 continuously monitors the files in the user’s configured protection group and saves them as different versions on one or more selected locations. In Trickle Protection mode, SafeTrends 2.0 continuously monitors files in the protection group and saves them as different versions in a temporary folder on the local disk. Using the time interval specified by the Trickle configuration, SafeTrends 2.0 transfers the different file versions to the selected backup locations. This feature is useful when continuous network access is unavailable, or if the user wants to defer remote transfers and perform other high priority primary tasks. Scheduled Backup mode is the more traditional form of file protection. Rather than protecting files continuously as different versions, files are protected as different backup sets at regular intervals according to a user-defined schedule. Hourly, weekly, and monthly schedules are supported to facilitate backups according to specific user needs. SafeTrends 2.0 uses a patented algorithm to minimize the space requirement on remote destination(s) for the various data sets.
SafeTrends 2.0 features a streamlined graphical user interface (GUI) and intuitive configuration wizards to enable optimum results even in the hands of a new user. The intuitive Recovery Wizard provided in SafeTrends 2.0 can be used to restore lost data in the event of data corruption, power outage, or similar catastrophes. SafeTrends 2.0 operates in a PowerSave™ mode for notebook PCs that conserves battery life by limiting backup tasks that consume CPU cycles and power. Since it runs locally on the desktop or notebook PC, SafeTrends 2.0 does not require any agents or additional software to be installed on another server in order to function.
American Megatrends India plans to market SafeTrends 2.0 through its channel partners across the country.
About American Megatrends India
American Megatrends India Pvt Ltd was founded in 1994 as a wholly owned subsidiary of American Megatrends Inc (AMI USA). With a strong focus on Embedded, Storage and Telematics Solutions, American Megatrends India is dedicated to driving innovations in computing solutions. Apart from being closely associated with AMI USA, American Megatrends India works with Fortune 500 clients in Europe, Middle East, Africa and South East Asia. The 25-year old AMI USA is the world’s largest BIOS firmware vendor, with its AMIBIOS® deployed in more than 65% of all computers worldwide. For more information on American Megatrends India, please visit
For further information, please contact:
Priya Ramachandran
American Megatrends India
Nikhila Kesavan/ Avinash Kagava N
20:20 MSL
+91–9840124036/ 9003116691
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